SHOWMAX · Entertainment
Student Nation Tour
Challenge
Re-introduce Showmax to Gen Z on campus.
Idea
A 12-stop campus takeover with live screenings.
Impact
- ●12,000 students reached
- ●87% engagement
- ●9 universities
Case studies
THE WORK.
HEINEKEN · Beverage
Rooftop Sessions
Challenge
Make premium beer feel cultural again.
Idea
Invite-only rooftop sessions with cult DJs.
Impact
- ●8 cities
- ●22 nights
- ●1M social impressions
LIQUI FRUIT · Activations
Summer Tour
Challenge
Drive trial across 6 weeks of summer.
Idea
A travelling juice bar built into a 6m container.
Impact
- ●44 stops
- ●65K samples
- ●+18% trial lift
CAPTAIN MORGAN · Beverage
Night Map
Challenge
Own the after-dark conversation.
Idea
180 venues, one branded city map.
Impact
- ●180 venues
- ●9 provinces
- ●44K check-ins
K-WAY · Retail
Mountain Drop
Challenge
Launch an outdoor jacket without a launch event.
Idea
A pop-up shop set up on a literal mountain.
Impact
- ●Sold out in 9 minutes
- ●120% PR ROI
BODY SHOP · Retail
Pop-Up Tour
Challenge
Bring sustainability to malls.
Idea
Refill stations in 12 high-traffic spaces.
Impact
- ●12 malls
- ●240K visitors
- ●+34% repeat refills
MILLER · Events
Open Sessions
Challenge
Reposition Miller for urban culture.
Idea
Open-format DJ sessions in unexpected spaces.
Impact
- ●6 cities
- ●30 acts
- ●9hr live stream
KWV · Lifestyle
Heritage Reborn
Challenge
Refresh a legacy brand without losing it.
Idea
A roving tasting bar inside a 1962 Mercedes truck.
Impact
- ●18 stops
- ●12K tastings